Your offer suite is one of the most important–if not the most important–components of building a successful business. Your offer suite includes everything you offer to your audience, from freebies to high-ticket services. Today, I’m diving into why it’s essential to be intentional when creating these offers, rather than just throwing something together, because everyone says you need a freebie.
Every Coach on the Internet Says You Should Create a Freebie
Growing your business does not necessarily mean constantly creating new things, and new expensive offers. It definitely does not mean creating something just to create it, or just because you see other people having success selling it.
I recently had a conversation with someone in The Hustle House who shared what she’d read coaches saying all over the internet: “Just create a freebie and get people on your email list while you figure out your signature offer.” This approach might seem tempting, but let me tell you—that is a HELL no in my world!
Why?
If you don’t know what your audience truly wants or needs, or how that freebie will lead them to your signature offer, you’re not attracting the right people. You could end up with an email list full of folks who have no interest in buying from you.
Now, I don’t want you to get stuck overthinking, but instead of rushing to create something just to check a box, take a step back and think strategically.
Ask yourself: What does my audience actually need, and how will this freebie or low-ticket offer align with my bigger plan?
It is a lot easier to execute on a clear, well thought out plan.
Two Key Questions to Ask Before Creating a Freebie or Low-Ticket Offer
The goal of your research is to walk away knowing what your ideal client needs to know and what your ideal client needs to achieve, before they will invest in your signature offer.
When you’re creating something outside of your main signature offer or service, there are two critical questions you need to consider:
- What does my audience want or need, and how do they want it?
Start by understanding your audience. What questions do they regularly ask? What do they need to know or experience before they’re ready to invest in your larger offer? Just as important: how do they want to receive this information? Some people prefer a quick PDF guide, while others might want a live masterclass, a podcast, or a workbook.
For example, my ideal clients are usually busy moms juggling their business alongside family life. They don’t have time to sit down and watch a 90-minute webinar. They might, however, find a 20-minute webinar broken into two sessions more digestible. Knowing these preferences can help you create something that your audience will actually use.
You’re going to have to do market research for some of this information. You’re going to have to ask your people what they want. You can do polls, you can do calls, and you can ask your current clients.
2. How does your freebie or low-ticket offer organically lead into your main offer or service?
Your freebie isn’t just about growing your email list; it’s about nurturing potential clients so that when they’re ready, they feel confident in investing in your higher-ticket offer. This means your freebie should naturally lead them to your signature service.
Let’s look at some examples:
- Professional Organizer Example: One of my clients, a professional organizer, offers a free declutter checklist. This checklist not only provides immediate value but also prepares her audience to invest in her signature course on decluttering and maintaining an organized home.
- Direct Sales Example: Another client in direct sales offers a “Life by Design” call, where she helps people envision the life they want. If it’s a good fit, she then introduces them to her business partnership opportunity. This freebie allows potential partners to experience her coaching style before committing.
- My Own Offers: I offer a free podcast series called The Anti-Guru Method, which walks listeners through why traditional guru advice doesn’t work for my ideal clients. This podcast leads directly into my signature program, The Hustle House. I also have a low-ticket offer, Stranger to Standout, which focuses on building authority in the online space. This offer can stand alone but also leads into my other programs like Content Consistency Code.
What is Possible When You Building Your Offer Suite with a Plan
Before creating any new offer, be intentional about where it fits into your overall business strategy. Don’t waste time creating something that doesn’t move the needle forward. Instead, focus on building core freebies and low-ticket offers that seamlessly lead into your high-ticket services. This approach allows you to re-offer these foundational pieces over and over again, freeing up your time to focus on marketing, improving your content, and growing your business in a sustainable way.
Take the Next Step: Build Your Offer Suite With Support
Every offer you create should be part of a bigger plan. This intentional approach will save you time, energy, and ultimately, help you build a business that truly serves your audience.
If you’re feeling overwhelmed by the idea of creating or refining your offer suite, I’m here to help.
I offer one-on-one services designed to support you in this process, ensuring that every offer you create has a purpose and a plan.
You can find more details in my services guide, linked here.
