A Step-by-Step Guide
Launching a new offer is always exciting. You’ve got this brilliant idea, and you know your audience will love it—they’ve even asked for something just like this. Whether you’re in the process of creating it, or it’s already good to go, the next step is to market it effectively. Also, if you have older offers that aren’t getting the attention they deserve, these strategies can help breathe new life into them!
The Excitement of a New Offer
We all know the feeling—you’ve created something amazing, and you’re bursting to share it with the world, but before you hit “post” or send out those emails, there are a few crucial steps you need to take to ensure your offer gets the attention it deserves. From naming your offer to crafting the perfect emails and social media posts, every piece of your marketing plan should be thoughtfully prepared to match the excitement you feel.
These strategies are non-negotiables. Whether your offer is $7, $59, or a high-ticket one-on-one coaching offer, these are the steps you need to take to set the foundation for a successful launch.
Step 1: Create a Transformation Statement
The first thing you need to do is create a transformation statement specifically for your offer. This isn’t just a general description—it’s a clear, concise statement that outlines exactly:
- Who is your offer for?
- What results come from your offer?
- How will they come about those results from your offer?
- What do you want the person who invests in your offer to walk away with?
For example, here’s the transformation statement for my high-touch program, Hustle House:
“For female business owners who want to grow a long-term, sustainable, and profitable online business using specific, data-informed and actionable customized strategies designed for their businesses.”
This statement covers:
- Who the offer is for: Female business owners.
- What the offer will help them achieve: A sustainable and profitable online business.
- How they will achieve these results: Through the data-informed and actionable customized strategies and support provided within Hustle House.
This transformation statement guides everything from your marketing strategy to the content you include in the program. It keeps you focused on delivering what matters most to your clients and ensures that every piece of your offer aligns with the results you’re promising.
Step 2: Create an Ideal Client Profile
Next, you need to build an ideal client profile specifically for this offer. Even if you’ve done this before, it’s important to narrow your focus to ensure your marketing speaks directly to the people who need this offer the most.
Ask yourself:
- What does she want, both on the surface and at a deeper level?
- Where is she at in her journey right now?
- What has she tried before related to this offer that hasn’t worked?
For example, the ideal client for Hustle House is a mid-level entrepreneur. She’s an expert in her field but hasn’t yet experienced the level of success she’s striving for. She’s not afraid of hard work, but she wants her efforts to be more organized and profitable, without sacrificing her personal life.
The more specific you can get, the better. If you have someone in mind, like a real person who would benefit from your offer, use her as a reference. This helps you get into the mindset of your ideal client and craft messaging that resonates with her.
Step 3: Conduct Market Research
Market research is essential, even if it feels like just another task on your to-do list. It doesn’t have to be complicated or time-consuming. The goal is to understand what your potential clients really want and how they talk about their needs.
You can gather this information through:
- Instagram polls
- Short surveys using tools like Google Forms
- 20-minute phone calls that combine coaching with asking questions
The insights you gain will help you fine-tune your marketing message. You’ll be able to use the exact words and phrases your audience uses, making your offer feel more relatable and tailored to their needs.
Bringing It All Together
Marketing a new offer successfully isn’t just about what’s inside the offer—it’s about how well you can communicate its value to your audience. When you’re confident in your message, marketing becomes second nature. You’ll talk about your offer with the same ease and enthusiasm as you would about your favorite restaurant or book.
If you’re in the process of creating a new offer, want to revamp an existing one, or need help with marketing, Hustle House is the place for you. This program offers the support and guidance you need to confidently market your offers, launch them successfully, and grow your business. Click here, to learn more about Hustle House.
By following these steps, you’ll be well on your way to a successful offer launch that resonates with your audience and drives the results you’re looking for.
